Atlas Hali (Atlas Carpet Company) will manufacture a new product line designed by visually disabled individuals within a new social responsibility project named “No disability for dreams”. Atlas aims to describe that there is no limit for dreams with the new project.
Atlas Hali is outstanding in its segment through innovative products like a new nano carpet invention that cleans itself. Once again bringing in something new globally Atlas Hali is also a locomotive in the Turkish industry due to rapidly growing dealer network described as coworkers by itself. Atlas Hali is preferred because it has a lot of famous designer’s signatures in its unique collections. Now through “No disability for dreams” project; Atlas Hali tries to tell that; design means a free hand and there is no disability for dreams.
They Descrıbed, Desıgners Draw…
Atlas Hali held a meeting named “Able Women” on Woman’s Day (8th of March) in Mudanya Montania Hotel to introduce “No disability for dreams” project. This new line is dedicated and designed by visually disabled individuals and it gives them the opportunity to express themselves freely. Within “No disability for dreams” project Atlas Hali held a workshop in cooperation with TURGED (Turkish Association for Visually Disabled). Within this workshop, which was followed by the press; designers’ team composed of best designers in Turkey, designed the carpets described by visually disabled individuals with no limitation. Özgür Uşakligil, Atlas Hali Design Coordinator, Hakan Halaç from Atlas Hali design team, Kunter Şekercioğlu and Erdem Akan, Atlas Hali cooperators; these famous industrial designers, used their profession to transform descriptions of visually disabled individuals into a form. Designer team composed of some designers like the bests in their field as Marmara University, Faculty of Fine Arts, Traditional Turkish Arts Section Lecturers: Sevim Arslan, Gözde Severoğlu: and young talents Buke Çangal, Duygu Alkanat, Nilgün Odabaşi, Gözde Soydan, etc. Works done on this workshop were presented to the press at a special meeting.
“Atlas Halı, Cares About All Women; No Limits!
Atlas Hali General Manager Dr. Meriç Bebitoğlu delivered a speech at the meeting. First he celebrated 8th of March International Women’s Day for all women and said; “Atlas Hali is a trademark which always cares about women and their needs. It tries to meet their expectations. As Atlas Hali company we always keep women on our first priority in our consumer groups, always keep in touch with them, listen them carefully, and consider their needs and requests. Most of our designs and products are formed with their needs. Besides their wish for unique and different styles they deeply asked for healthy, hygienic, durable, fadeless and easy to clean rugs. We met their demand with a self-cleaning, shining as new; hygienic, antibacterial, anti-mite, anti-mold nano carpet which is appreciated worldwide. We grew very fast since we listened the women carefully. We will keep growing and improving since we will keep listening to them. We gift our EU quality standards owner nano carpet to the entire world.”March – April 2015 • DECOR 45 Bebitoglu also said that they preferred to carry out their “No disability for dreams” project at extremely beautiful Montania Hotel located in a 165 years old train station. And continued his words, “We should never forget the value of women who shared the world and life with men since the beginning of the globe. I would like to salute International Woman’s Day of all women as a significant trademark in the 2,300 years old carpet sector. I wish all limits to be eliminated and a world full of “Able Women”.
We Will Grow Without Compromising Our Values…
A yearly evaluation for 2014 has been made and targets disclosed for 2015 by Atlas Halı General Manager Dr. Meriç Bebitoğlu. He pointed out that besides quality weaving; design is very important for them in their advanced technology manufacturing facilities. Their product named “Derun” won the Best Design Award at “Design Turkey 2014”. And he added Atlas Halı is the first carpet company that makes mass marketing. “We managed the difference with our nano carpet invention; and we proved our difference with Derun,” said Bebitoğlu. “Atlas nano carpet is a success story told in lots of innovation seminars, congresses and universities. Marmara University held an “Innovation and Project Bazaar Days” activity. Nano carpet got “Special Award for Innovative Product”; Gazi TTO held ”Open Innovation: Opportunities, Linits, Different Sights” activity nano carpet has been a finalist and took the prize between others. TÜBİTAK, Türkiye Technological Progress Foundation (TTGV) and TÜSİAD collaborated for a contest to enhance Turkey as an innovative country and encouraging innovative products. We won a prize in this contest too. These prizes are very valuable motivation sources for us.”
650 Dealers 40% Growth!
“With our reformist, dynamic and innovative business style we are suitable for today’s industrial and life style,” said Bebitoğlu. ”Carpet is unchangeable at homes yesterday and today. We continue to be the favorite and inspirational for the sector. With our TL 1.2 million cost R&D investments, we improved our nano carpet which is using light to shiver organic residuals and thus cleans itself. Since is it was first come onto the market in March 2013 good feedbacks came from consumers. Atlas Halı improved 350% growing before the end of same year. Although the carpet sector was tranquil we had a 38% growth in 2014.Our target growth for 2015 is an additional 40%.” “Our main target is to present consumers the best quality products and services. Our numbers for sales are very good. “Consumers call, e-mail or comment on social media networks to let us know their positive reactions. We are happy to witness our consumer satisfaction rate which is 95%.” In 2014 number of our dealers was almost 500. In 2015 we target to have 650 dealers all over Turkey. We are full with assurance for being included in one of the strongest groups in Turkish economy; Naksan Holding; Atlas Hali is meeting with foreign consumers in Azerbaijan, Kazakhstan, Middle Eastern countries, and beginning with Germany in Europe. Our international aim with nano carpet is to be known as an innovative and smart product in 2015 all over the world. Carpet has 2,300 years of global history and Turkey needs to be regarded as the center of the carpet business. We will continue to focus on innovative new products and new social responsibility projects.
