Becoming one of the leading companies in all sectors with its successful marketing strategy in 80s, Sadakat Group continues its success in the carpet industry with its Bellezza brand.
Declaring that they will always continue to work in order to contribute for development of the sector and Turkey, and become a progressive organization in its field with innovations, Ahmet Emin Yılmaz, Bellezza Carpet General Manager, shared us information about Belezza Carpet and the sector.
Could you inform us about history of Bellezza?
Our company was established in 1968 as Sadakat Group. It achieved success in all sectors with the successful marketing strategies in 80s. As Bellezza, we have a modern management system and innovative staff. 45 years of experience makes our company leading in the industry. We do, what we know and will continue to do the job.
What are there in your product ranges? Which countries do you serve in the carpet industry?
We produce notably acrylic, polyester, wool carpets and chenille, terry gel and polypropylene carpets under Bellezza brand. We serve many countries.
What do you pay attention to design your products?
As Belezza brand, we aim to meet all needs of our consumers as designing our products. We attach importance for innovative and difference. So, we strive to mark our brand on our products and designs.
What is your latest collection of products?
We offer 27 levels with 3 product catalogs. These catalogs are Bellezza, Picasso and Sadakat mosque carpets. There are some products in different style and properties such as Acrylic, Chenille, Polyp, Shaggy, Curl gel and mosque carpets in our collection.
Which countries do you export?
As Belezza brand, we serve Gaziantep. We reached 1600 point of sales. We export to countries from Europe to South Africa such as Dubai, Kenya, Mali, northern Iraq, Saudi Arabia, Greece and Libya.
What should be considered when choosing a carpet?
Carpet has the power to change air and atmosphere of the space. Need to be considered rhythm for harmony of space, quality and life of carpet. However, price and after-sales service are also important.
What are the recent objectives of your company?
As a company, we brought nobility and elegance together under the title of Bellezza. There will be nowhere, which has not selling point in Turkey. Receiving more shares in the global market, we aim to reach more country to export.
So what would you like to add furthermore?
As I said before, the quality, the difference, style and innovation are important principles. We will continue to serve the industry by doing our business we know well with after-sales service, customer satisfaction principle and 45 years of experience. a lot of producing would not mean lots of selling. Offering difference, innovation and best service, we will continue to reach to be among top 5 companies surely.
