Easy to clean carpets from Kreasyon Halı
Recent events have brought e-commerce to the top of the sales channels of manufacturers. The brands that wanted to react to this, also made room for carpets that are easier to use. Kreasyon Halı keeps up with this change, produces easy-to-clean carpets and continues to work abroad to combine its experiences in the domestic market with e-commerce. Fatih Özdurdu, the Chairman of the Board of Directors of Konfor ve Kreasyon Halı, explaining what happened in the recent period, gave information about the change they experienced in both the industry and their brands.
How did the pandemic process affect exports?
Of course, it was not possible to take any precautions when the process was never experienced before, unlike local, all over the world. Even the bread in our neighborhood was difficult to reach, but no sector except health could work. It has turned into dark days, which are hoped that life anxiety will occur in all markets at home and abroad and that it will not grow for the carpet sector, which is in the lower order of needs. In this process, less contact-oriented online trading has become a safe haven for people. In countries where its infrastructure and habits are suitable for online shopping, the movement of trade to some extent has become the lifeline in this process.
We have passed this process calmly and away from aggressive movements by reducing our costs. At the same time, this process was a new experience. In the coming period, he taught that we should take firm steps towards product, market and sales channel diversity.
In what direction did you develop your new collections?
Our new collections are lighter, easier to carry, follow up to date, are called decorative, and of course, the most important is easy-to-clean carpets. In an age where life is accelerating, the succession of fashion trends has made it necessary for people to have carpets that are both materially and spiritually heavy. The pandemic process reminded us of the importance of home hygiene. As a result of this, easy-to-clean carpets, which are even ahead of fashion, have become a mandatory standard.
Can you evaluate the latest developments related to your export activities?
Our export activities are progressing in two main branches: traditional and online channels. We aim to keep the delivery and logistics speed at the maximum level by shaping the boutique products according to the fashion of the countries planned to be exported. We can say that a value added export along with service quality is waiting for us in the future.
We provide direct online service at national and all marketplaces with our own website at home. Beyond opening advertisements and waiting for sales, we accelerated our work in the pandemic process with design, photography, software, inventory power, customer satisfaction and most importantly, rapid coordination.
What would you like to add lastly?
During this period of the next 6 months, our biggest goal is to reinforce our experience with our partners abroad and to see the sales figures we want in e-export. While the carpet sector is struggling with production difficulties, unprofitable and collection problems, it has not gotten its share in the online market yet. For example, the generation who said that shoes are hard to sell on the internet or shoes are not taken from the internet has now understood that they are both very easy. The carpet industry should quickly believe in this change and keep up with it.
