Nuri Turgut: “With our solar energy investment, we will meet 100% of our energy needs.”
With a 2025 domestic market target of 1 billion TL, Cottonbox also aims for growth in exports. The brand, which has begun operations in its new “Green Building” production facility, continues to manufacture at European standards. Cottonbox Chairman Nuri Turgut stated that with their solar energy investment this year, they will meet 100% of their energy needs and further strengthen their “Green Building” identity.
How do you evaluate 2024, and what are your goals and plans for 2025?
In the first half of 2024, we achieved 50% growth as Cottonbox. By the end of this year, we plan to close with 50% domestic and 10% export growth, reaching a revenue of 800 million TL. For 2025, our target is to achieve 1 billion TL revenue with 25% real growth.
Could you talk about your new production investments?
In the cotton home textile sector, we offer approximately 300 products across bedding sets, quilts and pillows, towels and bathrobes, bedspreads, and the luxury group. We produce 1.5 million units annually. In 2024, we have continued to strengthen our industry position with quality production, years of experience, and new investments. With an investment of around $10 million, we established our new factory spanning 14,000 square meters, where we now conduct all operational processes, including production, confection, and logistics, under one roof. We are focusing on new investments to increase production capacity and deliver customized and fast production. With our new factory, we aim to double our production capacity and transform this capacity advantage into export gains.
Do you have new sustainability investments?
As an environmentally conscious brand, we focus on sustainability throughout all processes, from production to design. With our new factory, which has been established as a green building, we have begun production at European standards. In line with sustainability principles, we ensure the recycling of rainwater and gray water collected in storage. Additionally, with our solar energy investment of approximately $600,000, we will meet 100% of our energy needs. This will allow us to minimize our carbon footprint by sourcing energy from renewable resources and further strengthen our “Green Building” identity. Although textiles are not currently listed as a priority sector under the EU Green Deal, we believe preparing for this transformation now will add significant value to exports in the future.
What are your export targets? Which countries and regions are you focusing on?
With strong steps towards globalization, we currently export to 61 countries, including the Middle East, the Balkans, Central Asia, Russia, North Africa, the Czech Republic, Germany, France, Hungary, Denmark, Canada, and the United States. One of our key objectives is to deepen our global brand vision. In the short term, we aim to enter South America, West Africa, and Western European countries. Additionally, in the markets where we operate under our own brand, such as the Balkans, Eastern Europe, North Africa, Central Asia, the Middle East, and Gulf countries, we plan to open retail stores with our own branding.
What has been the response to your new collections?
As an innovative, bold, and original brand in the sector, every new catalog we release is eagerly followed by both industry professionals and end consumers. Our “Fall & Winter 2024/25” collection, which we refresh twice a year, was introduced to consumers in September. The new designs and product groups, which were initially approved by our domestic and international distributors, were also well-received by end consumers in the market. This motivates us to perform even better and continuously raise the bar.
Any final remarks?
We always emphasize that overcoming the challenges Turkish home textiles face in global markets relies on branding, design, and innovation. The progress we have made with our brand on this journey is promising and encouraging. As a Turkish brand, being present in more than 60 countries motivates us to achieve even better. With technology integration, digital transformation, and a focus on green transformation, we have a long way to go on this journey. Our belief in what we can accomplish, our confidence in our team, and the excitement we felt on day one continue to drive us forward.
