Color of the Year: “Very Peri”

Color of the Year: “Very Peri”

Pantone, the global authority on colour, has picked “Very Peri” as the colour of the year for 2022. The company describes Very Peri as “a dynamic periwinkle blue hue with a vivifying violet red undertone blends the faithfulness and constancy of blue with the energy and excitement of red.

The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute™ comb the world looking for new color influences. These can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention. For 23 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

Very pure, very easy and “Very Peri”

The pantone color chosen for 2022 is Very Peri, which results from the combination of blue and reddish violet, thus creating a new color that has never existed before. The energy of the mixture of these two colors represents transformation, which is completely appropriate to the phase the world is facing, a phase in which the pandemic has caused our daily lives to suffer many changes and even stop. It is very important to convey the message of change, of transformation in this day and age. Society recognizes colors as a form of communication and expression, and Very Peri highlights the expansive possibilities that lie before us. Color is represented everywhere, even in the smallest details of our lives, it is present in fashion, in nature, in decoration, in electronics, in music, and even in cooking.

“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer.” added Laurie Pressman, Vice President of the Pantone Color Institute. “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”.

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