Ali Kaplan: “People are starting to choose their carpets as if they were choosing a painting for their living room.”
Valentis Home setting out to become a brand in the carpet sector with 40 years of sector experience, aims to offer different products by bringing together new design approaches and technical developments. Ali Kaplan, Member of the Board of Directors and General Manager of Valentis Home, expressed the advantages of the yarn production facility it has while producing carpets, underlined that they have complete control of the production line from yarn to carpet.
First of all, as Valentis Home, what kind of innovations do you want to bring to the carpet industry?
As Valentis Home, we are experienced in the production of machine-made carpets. We are a company that tries to bring a new breath to the sector with a different formation. We aim to present a different perspective to the sector by adding an innovative image to our identity as an export-based manufacturer in the carpet industry since 1983. The purpose and meaning of the carpet has changed over time. Nowadays, it is a material that completes the decoration in homes. According to the concepts of the houses, carpets began to have different meanings, both with their patterns and colors and with the materials used. As Valentis Home, we aim to present a difference by bringing together new design approaches in upper segment products and technical developments in the sector. Our aim here is to be a leading company in the sector with its approach, different perspective, human resources and harmonious working environment, rather than being a company that produces in very large capacities.
What kind of production power do you have? Can you mention the carpets you produce and their features?
Although we are a new company, we are trying to serve our customers with a production capacity that can be considered good. In addition, the fact that we have a yarn production facility within our company allows us to dominate the entire production line from yarn to carpet. Although our product range is wide from the lower segment to the upper segment, our production mainly consists of high quality products. Our products, which are produced as 2 million points and go through some processes such as washing, drying and dyeing after weaving, are designed to appeal to every market. In addition, we also have products in the economic band for chain markets and online sales companies.
What are the advantages of producing different products under the same roof? What do you pay attention to when evaluating this power?
Now all buyers want their suppliers to be in a position to supply all product groups. Because one type of products are no longer sold in the markets. Those who offer product variety and different products to the market can take part in the market. While offering high products, it is also necessary to offer an economical product range that triggers volume sales. Especially with the spread of internet sales or promotions, product variety and marketing arguments started to gain importance. Instead of repeating products on the market, we make aesthetic studies by differentiating them. The care and design concern shown in high quality products is also shown in economical products. Every production gets better with effort and everything we work on carries a piece of us.
What kind of carpets do consumers demand in the last period?
Recently, fashion and trends have started to transform the carpet into a decoration material. Every object in the houses has become designed with an artistic concern. In other words, people began to choose their carpets as if they were choosing a painting for their living room. An artistic object began to turn into themes of originality and innovation, as in all areas of art. Carpet flooring in homes has become a tool that complements and even guides decoration rather than its purpose. To put it briefly, aesthetic objects began to be produced from a minimalist line, in which patterns and colors were worked very delicately and carefully, and fashion was followed seriously. In addition to patterns and colors, it began to gain importance in construction. R&D studies have become important at this point. We are living in a period where brands that can combine the right colors with the right pattern and the right texture will come to the fore.
