Since stepping into the digital carpet production industry in 2017, Fustat Life Halı has strengthened its presence in the sector as a brand that develops and grows each year. Chairman of the Board, Kadir Elmalı, states that the company is accelerating its efforts to position itself as a leader in the sector in the near future.
An emerging brand in digital carpet production
In its early years in digital carpet production, Fustat Life Halı only manufactured PVC and dot-based carpets. However, over the years, with a diversified product range and innovative approaches, the company has gained recognition both in domestic and international markets. With its Belemir and Monisso brands, the company offers customers more value-added and unique products, and by importing fabrics from abroad, it caters to a wide customer base.
New raw material production and R&D investments
In addition to its sectoral achievements, Fustat Life Halı has established a new production branch with the founding of Elkataş Tekstil in 2024. With this new investment, they produce raw material products such as carpet bases (PVC, cotton, dot), fringes, fabrics, and sponges, offering them to manufacturing customers. Fustat Life Halı has quickly solidified its leadership in the sector.
The industry’s transformation process
The pandemic led to many changes in the carpet industry. Despite the challenges posed by exchange rate increases that made raw material purchases and production processes difficult, Fustat Life Halı prepared itself for the industry’s changes and emerged more resilient. As export customers withdrew from the Turkish market, the company developed strategies in line with market conditions and successfully navigated the sector’s challenges.
Global expansion with innovative products
Fustat Life Halı plans to launch a world-first product in 2025. The company aims to produce digital printed carpets named “Pati Dostu” for customers who own pets. With R&D work nearly completed, this product will be the first of its kind to be introduced to the market by Fustat Life Halı. Additionally, the company plans to open new stores in the Balkans and increase its presence in international markets in 2025.
Fustat’s commitment to innovation
Fustat Life Halı has never shied away from innovation and continues to invest in R&D efforts to offer higher quality and different products to the market. The company’s vision is to keep up with industry innovations and produce products with stylish and modern designs and different qualities. Fustat Life Halı continues to shine with its success in the digital carpet industry while rapidly advancing toward global expansion.
