Woolen Carpet’s goal for 2025 is to operate in more than 1,000 locations domestically.
Founded 10 years ago, Woolen Carpet has quickly expanded and is now available at 800 locations across the domestic market. Speaking about the company’s targets for 2025 regarding domestic operations and exports, Woolen Carpet Chairman Emre Kandilli emphasized their ongoing efforts to introduce their products to new countries and regions, especially in exports.
Can you tell us about the founding of your brand and the work you do?
The story of Woolen Carpet began in 2014 with the aim of blending our traditional carpet-making heritage with a modern vision. Shaped by the industry expertise passed down from our ancestors, our company quickly became a standout brand in both national and international markets. Since its establishment, Woolen Carpet has expanded its service network with a young and dynamic team, showing rapid yet steady growth and securing a solid place in the carpet industry. Our mission to make luxury accessible has been one of the key features that set our brand apart in the sector.
In the ever-growing and evolving carpet market, we continue to work hard to beautify our customers’ living spaces by offering high-quality and aesthetic products. At Woolen Carpet, we combine our past experience with future designs, adding warmth and elegance to homes.
What types of products do you offer, and what are their features?
At Woolen Carpet, we operate with a mission to introduce innovative and high-quality products to the carpet industry. Our meticulously designed collections aim to meet our customers’ expectations by offering a combination of elegance and durability. Our tightly woven carpets are designed to maintain their original appearance for many years. We provide a wide range of products that combine classic, modern, and minimalist styles. Thanks to our special yarn and weaving techniques, our products offer ease of cleaning and maintenance. Each collection features elegant patterns and color options aligned with the latest trends.
What advantages does be at the canter of carpet production provide?
Gaziantep is a leading hub in the carpet industry, proudly recognized as a global leader. Producing in this region offers many advantages that come with being at the industry’s heart. Essential materials like viscose, acrylic, and polyester yarn for carpet production is easily accessible around Gaziantep. Additionally, the abundance of skilled weavers and experienced labour enables the preservation and development of traditional weaving techniques. Gaziantep carpets are renowned in international markets for their quality and aesthetics, which not only instils brand trust but also facilitates exports.
Can you tell us about your export operations as a brand?
At Woolen Carpet, we export a wide range of products that meet high-quality standards to many countries and regions. Our goal is to bring elegance and comfort to living spaces worldwide with our carpets. We export to major European countries such as Germany, France, Italy, and Spain, where our modern and classic designs attract significant interest. Additionally, our luxury carpet collections are in high demand in markets like Saudi Arabia, the United Arab Emirates, and Qatar. Other countries where our products are highly sought include Japan, South Korea, Australia, Russia, Azerbaijan, and Kazakhstan.
What are your plans for 2025?
The year 2025 is set to be a period where innovations and sustainability-focused approaches take center stage in the carpet industry. Global trends, changes in consumer habits, and technological advancements are expected to drive a significant transformation in the sector. There will be increased demand for recyclable materials and energy-efficient production techniques. Consumers will continue to lean toward eco-friendly and natural products. Personalized designs tailored to living spaces are becoming increasingly popular, a trend expected to grow stronger in 2025. Competition in global markets will intensify, and innovative products will play a vital role in this competition.
As a brand, we aim to launch new collections in 2025 featuring innovative and modern designs made with sustainable materials. We also plan to expand our international network by adding new countries to our existing export markets, with a particular focus on strengthening our presence in European and Asian markets. Lastly, through our R&D efforts, we are increasing investments to develop more durable, aesthetic, and eco-friendly products.
