52nd CIFF Shanghai successfully represented the entire home furniture and furnishing industry chain

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As the first destination for international furniture and furnishing purchases in China, CIFF, China International Furniture Fair, covered all segments of home furniture and home furnishings, 5-9 September 2023.

CIFF is a respectful world brand happening in Guangzhou in March and in Shanghai every September. This September has seen a great edition of CIFF again recording a big flow of visitors and a wide variety of innovative products displayed. The fair boasted whole category of exhibits which covers the entire industry chain of upstream and downstream home furnishing, with design home furnishing and international home furnishing as the core, including sleeping furniture, sofa and living & dining furniture, office and commercial furniture and hotel furniture, furniture manufacturing equipment, accessories and home textiles, outdoor furnishing.

After more than 8 years of development, China International Furniture Fair Shanghai has always adhered to the principle of winning quality domestic market as top priority, integrating exhibition and stores for energy endowment and combining top design brands and industry leading brands to enhance each other’s radiance.

This year’s edition of CIFF-Shanghai has aroused a great interest from industry professionals in terms of both visitors and exhibitors. We saw that every corner of the halls had been designed with attractive exhibits and interested professionals were very busy with them.

As the world leading professional home furnishings exhibition, CIFF Shanghai was held with CIFF Shanghai Equipment Exhibition, CIFF Commercial Office Space Exhibition, CIFF Trend Life Aesthetics Exhibition and CIFF Urban Outdoor Exhibition over the same period, CIFF has attracted more than 1,500 brands and nearly 150,000 visitors in each session.

The Fair is committed to 365-day all-channel marketing and build a win-win diversified home furnishings ecosystem. China International Furniture Fair Shanghai has built a design hall with great efforts to generate a new highland for original home design in China, the main position for commercial design brand promotion and distribution, and become the premier exhibition of home furnishing commercial design in China. The world’s top design brands showed up with new products, presenting a new style of home furnishing design for the industry.

Aiming at the characteristics of home furnishing products, it gathers resources such as product designers, interior designers, contemporary designers and cross-border designers, with a database of more than 100,000 domestic designers to accurately attract high-end design professionals. At the same time, a series of design activities and special exhibitions were held, empowering the high-quality development of the home furnishing industry.

Through internationalization, globalization, and multi-channel promotion and invitation, deeply integrating resources and channels, gathering global home furnishing professional media, and building an international economic and trade cooperation platform; in response to the needs of foreign trade enterprises and brands that intend to explore overseas markets, building a resource pool of overseas buyers in advance to attract professional buyers from all over the world; making a plan to attract international buyers by providing warm and convenient exclusive services, to facilitate business cooperation, CIFF Shanghai did its best and managed all these goals.

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