New stores of Bella Maison, the growing brand of retail, opened in İstinyePark and Bodrum Midtown.
Home textile brand Bella Maison continues to grow with the new stores opened in Istanbul İstinyePark and Bodrum Midtown Shopping Mall. Bella Maison aims to increase the number of stores to 17 with an investment of approximately 10 million TL by the end of the year. Providing information about store openings, Bella Maison Chairman of the Board, Muhammed Tan, explained the pandemic process and E-Commerce adventures for you, our readers.
Could you evaluate your recent activities on behalf of your brand?
We have invested in the quality of our products since the day we were founded as a brand. Our confidence in the quality of our products was the basis for our growth strategy at home and abroad. While we were living in a period that we have never encountered before, we continued our store investments even during the period when shopping malls were closed for a long time. We care about being a store with the aim of being an accessible and stylish brand. We offer our special products consisting of wide product groups to the taste of consumers with our stores opened in Istanbul İstinyePark and Bodrum Midtown, which are one of the important points that comply with this understanding. Before the end of this year, we aim to reach 17 stores in total with an investment of approximately 10 million TL. At the same time, we will grow abroad, mainly through the e-commerce channel, especially in England, America, Germany, France and Romania, and we will open new stores in North Africa and Azerbaijan.
E-Commerce ranked first in sales and marketing during this period. What have you done in this regard as a brand?
We have been positively affected by the pandemic. Because E-Commerce is one of the channels we invest in. Therefore, our sales increased significantly there. With this increase, we also invested more and more. After these investments, the number of our customers, who started to see the products on the internet, increased. 6 out of 10 customers want products they see on the internet. Consumers’ habits have also changed with the events we have experienced recently. Now, our customers, who search for products on the internet and decide, come to buy products directly from the store. This shows us that E-Commerce has gained a much larger volume now.
We will continue to offer a wide range of products with high quality standards in the cosmetic, home wear and home decoration categories, as well as bedroom, kitchen and bathroom textile group products through both our physical stores and e-commerce channels.
So, what kind of precautions have you taken in business life?
In this process, we switched to a remote working model with our employees and we still continue. Some teams, such as the accounting department that have to work physically, go to the office compulsorily. But our design and digital teams go to as few offices as possible. There are days we assign to all of them. We ensure that our employees who use public transportation come to work with our company vehicles. When we are unable to do this, we revise the working hours according to the hours when public transportation is used less.
Did you have a goal to open an office in Germany? What has this process come to with the recent developments?
We have established an office and logistics network in Germany. After our venture in Turkey Our aim was to bring our brand to the European market. We wanted this from the very beginning. Home textile products, one of the most important items exported from Turkey to Germany. In this sense, we have made agreements with the websites there. Our friends, who will manage these operations in the German region, will join us as soon as possible. Our goal is to have a logistics network that will cover the whole of Europe.
