The space at the 17th edition of DOMOTEX asia/CHINAFLOOR is filling up fast! 88% of exhibition space is already booked three months prior to the show.
Show organizers are serious about creating opportunities for both exhibitors and visitors to connect at the Shanghai show where new and innovative products are introduced to the world each year. Two programs created to maximize the value of the show are the Hosted Buyer Program and the InnovAction Flooring Campaign.These programs are designated to give exhibitors ways to expose their brands and promote their products through the most effective channels and enable visitors to faster connect with products and manufacturers matching their interest. All the characteristics of these programs are designed to make business happen.
The Hosted Buyer Program assist exhibitors meet the targeted potential buyers and enable visitors to easily come in contact with the right exhibitors. The hosted buyers will be invited according to sectors such as laminate and bamboo flooring, WPC flooring, sport flooring, carpet sector, etc. Hosting services are varied and include onsite match-making, VIP treatment at the show and factory tours to fast growing regions in China. Registration was closed at the end of December 2014.
The InnovAction Flooring Campaign enables exhibitors to launch their newest product electronically before the show, and visitors to identify the products of their interest and arrange on-site meetings in advance using an online “match making” system. A short video- the newest promotion channel offered at this edition’s campaign – allows the exhibitors to present and highlight unique features of their newest products for a maximum exposure of their brand. Pre-registered visitors may comment and vote on their favorite new products through various channels choosing top 10 New Products from wood, carpet and resilient sectors. Onsite, both exhibitors and visitors will enjoy an enriched experience of activities such as QR code based activities, voting walls and promotional prizes in 2 dedicated areas: InnovAction Zone, where new, innovative products will be showcased in a dedicated venue, and Designer Mini Show rooms – dedicated show rooms’ space specially designed with innovative concepts and high quality materials. Only pre-registered visitors get access to InnovAction online center.
