Cottonbox’s prepared NFT bedding collections are now available for sale on OpenSea.
With its innovative brand vision shaping trends in the home textile sector, Cottonbox has accelerated its steps in the journey of digital transformation. The brand, known for its artificial intelligence-designed “Artificial Intelligence” bedding collection featuring 12 different patterns, has pioneered in the home textile sector by creating NFTs (Non-Fungible Tokens) specifically for this collection. The prepared NFT designs will be available for sale on OpenSea by the end of December. By positioning digitalization investments in areas such as design, production technologies, marketing, e-commerce, and consumer trends as part of the brand’s vision, Cottonbox aims to expand its customer portfolio, adapt to the new world, and connect with a younger target audience. While enhancing efficiency, competition speed, brand image, and visibility through digital transformation processes, Cottonbox also aims to contribute to sustainability through cost and time savings.
Nuri Turgut, Chairman of the Board of Directors at Cottonbox, stated that they aim to be a leader in innovations in the home textile sector and to be ready for future transformations through their digitalization efforts. He said, “We have taken our first steps towards digitalization to be a leader in innovations in the home textile sector and be ready for future transformations. As a brand that has been providing service for over 40 years with our quality and healthy production approach, we are extending our successes to the digital world. We have prepared a collection consisting of 12 different patterns with artificial intelligence and created NFTs for these designs. In the coming periods, we believe that artificial intelligence will turn into a digital touchpoint and experience tool for consumers. In the medium term, we plan to offer exciting offers that will benefit our customers, especially in e-commerce shopping, and excite them at all touchpoints. Being present in this world has been an important step for us to adapt from today to the future, to position ourselves with evolving technology in consumer habits. We are presenting a vision as an investment for existing and future customers. Our goal will be to focus on projects that strengthen the brand identity and bring the digital and physical worlds closer together.”
A first in the home textile sector
Cottonbox, which designed a bedding collection with artificial intelligence featuring 12 different patterns and created NFTs specifically for this collection, will offer special opportunities to individuals with Cottonbox NFT in their Metamask wallet. In the initial stage, the brand will apply a 50% discount on purchases made on cottonbox.com.tr until December 31, 2023, for NFT holders. After this date, a 15% discount will be applied.
A strong brand in the home textile sector
With a consciousness of building a “sustainable lifestyle,” Cottonbox emphasizes sustainability in the home textile sector with its collections of environmentally friendly designs. The designs, produced by blending recycled cotton and pes yarn, offer easy use, easy washing, and ironing. Products prepared through processes that save water compared to traditional methods have softer, moisture-retaining, and air-permeable features than normal cotton fabrics.
