Pointing out that they, as Confetti brand, have tended to produce smart textiles, recycled and environmentally friendly products, Sinan Çelebi, Member of the Board of Confetti Carpet Company, underlined, ”Smart carpet issue is a matter we have been working on and attach importance on. We are targeting to launch the first recyclable carpet of Turkey in the last quarter of 2015.”
“Turkey has the biggest share in woven area rugs in the world.”
Addressing not only to home type of consumers but also to tourism, leisure and large places in the hospitality industry such as hotels and restaurants, Confetti Carpet Company also supports big architectural projects in educational places such as libraries, schools and nurseries with wall-to-wall carpets. Confetti combines design and elegance at its 2014-2015 collection. Wall-to-wall carpets specially designed by project design team for places, are preferred especially for their feature of restraining smell. Offering very healthy usage for their being antibacterial, antistatic and anti-allergic, Confetti carpets offer safe places against small fire events because of being flame retardant. Sinan Çelebi, Member of the Board of Confetti granted an exclusive interview about the details of the brand and their operations. Full text of the interview follows:
Could you introduce yourself and your brand?
We, Confetti Carpet Company, made our business debut in 1994 when we started to manufacture bathroom mats. In 2007, we incorporated mats and area rugs into our manufacturing portfolio. And in 2013, we expanded our manufacturing spectrum to cover Confetti-brand thematic tapestries and mosque carpets. Since 2007, our production base has been our integrated facilities in Düzce. We consistently enrich our product range with bathroom mats, kids’ rugs and thematic tapestries. We export to more than 40 countries around the globe, primarily including United Arab Emirates, Russia, UK, USA and Germany, and ship our products to 250 distinct outlets in Turkey.
What about your 2015 creation? What was your key theme in your new collection?
As an exporter brand, we have several collections as we highlight color and design aspects of 40 countries. We emphasize customer expectations in our both domestic and international campaigns. We are planning to develop customized product designs tailored to local delights and customers. We develop and market our products across this perspective.
What are the highlights in your designs (products)?
We, Confetti, highly care to give a modern and stylish nature to each product we design. In particular, thanks to the specially developed gel base for each product, the risk of slip is absolutely avoided. The durable wear-resistant and lint-free composition of our Confetti carpets guarantees long-term use. In addition, thanks to the anti-allergenic and anti-static design of our carpets made of polyamide yarn, stringent health safety is assured.
What would be your company’s response to customer expectations such as “price, quality and usability”?
Confetti’s performance of fulfilling expectations well goes beyond the market tradition as far as price/quality ratio is concerned.
What is your corporate viewpoint on smart textile, recyclable and green products? Do you pursue a project in this field?
This is one of the key fields we address. We are aiming to put in the market the first recycled carpet of Turkey in late 2015.
How carpet is perceived in Turkey, from the point of views of both consumers and manufacturers? How is Turkey positioned in the global arena?
On global scale, Turkey is ranked first in the manufacturing of area rugs. However, we believe that manufacturers and consumers do not have a conscious sense.
What are the basic issues of the carpet market? What would you like to say particularly about training and investments?
As is the case in other markets, qualified labor is a crucial parameter for the carpet market as well. We believe that human resources in our country should further be enhanced to catch up with the leading players of the world in carpet manufacturing.
How about your export operations? What are the challenges of being a player in the global market?
We export to more than 40 countries around the globe, primarily including United Arab Emirates, Russia, UK, USA and Germany. We are committed to expanding our marketing scope to cover the whole world in bath rug, kids’ rug, thematic tapestry and hall rug lines.
Do you propose new investments? What are your medium and long-term objectives?
In 2014, we, Confetti, have launched investments to manufacture grass carpets. And we are planning to kick off our operations for grass carpet manufacturing in spring 2015. Later on, we are proposing to start synthetic turf manufacturing. Moreover, investments in R&D consistently represent a major concern for us. Customer satisfaction is of paramount importance for us in an environment seeing a growingly intense competition.
