Leading the wood-based panel industry for half a century, Kastamonu Entegre solidifies its presence abroad and global brand power thanks to its design center opened in Pesaro of Italy. The largest Turkish investor in Italy, Kastamonu Entegre prepares to develop products and decors that will steer the industry and trends in Italy, the center of the design world, with the officially inaugurated “Kastamonu Entegre Design Center”.
Kastamonu Entegre, which started production in Italy in the 50th anniversary of its establishment, has put into service a special site to meet the needs in decoration in line with the design DNA of Italy, the pioneer of innovations in decoration, and with consumer expectations. Inaugurated under the name of Kastamonu Entegre Design Center in Pesaro, the site aims to inspire both employees and consumers for new product and decoration ideas. Speaking at the inauguration ceremony attended by Matteo Ricci, Mayor of Pesaro, and Luca Ceriscioli, Regional Director of Marche, Kastamonu Entegre’s CEO Haluk Yıldız stressed that they decided to functionalize a design center in Pesaro to better respond to the product demand of the Italian furniture industry and to highlight the design aspect of their products, and said: “We are encountering an increasing consumer demand in Italy. It pleases us that our brand awareness has improved. Distinct from other countries, Italy plays a central role in the global design and decoration and steers the market with its constant new demands and expectations. Consequently, we decided to put into operation a design center that will enable us to shape the designs of the future in the light of feedback and suggestions from users. As the largest Turkish investor in Italy, we will not only make a great contribution to the Italian wood-based panel industry and replace the import goods with our plants in Pomposa, but also continue to take the pulse of the region and to sow the seeds of new ideas all together thanks to our new design center in Pesaro.”
A design laboratory: Kastamonu Entegre Design Center
The ground floor of Kastamonu Entegre Design Center covering a total area of 2,000 sqm includes a laboratory that constitutes the main part of the center. The Pomposa plant laboratory producing product samples also prepares special order items in line with the demands of the Italian team and customers. The ground floor including a large storage area also features a section planned to host conferences in the coming period and an additional showroom area. The upper floor of the center extending over an area of 500 sqm has a showroom area with products from the Italian collection as well as marketing and sales team offices and a meeting room.
