Majolika Halı is entering the new year with Armoni and Tiffany brands.
Majolika Halı, which has recently launched its new products and brands, continues on its way by growing in production and branding. Stating that they have recently incorporated the Tiffany and Armoni brands, Majolika A.Ş. Carpet Group President Serdar Ergün underlined that they will become an effective brand in exports in a short time, thanks to their full integration and well-equipped production facilities.
How did the Majolika brand come about?
As a result of a long research period, it became clear that there was a need for branded product demand in the sector. Following this determination, the Majolika brand emerged as a response to this need. We took action for our first brand, Majolika, by collaborating with professional agencies. During this process, we worked seriously to promote and present our brand. We have reached our current position by taking steps that ensured our recognition in the industry.
Could you give information about your production activities and production power?
Our factory is located in Gaziantep 4th Organized Industrial Zone. We provide service with 10 new generation production machines that comply with industrial standards. In our production processes, we aim for maximum efficiency in our tracks by adopting the first in first out strategy. Additionally, we attach great importance to human and occupational safety at every stage, from yarn to final product. Production in line with these principles is important to us. We operate with the aim of being a pioneer in the industry without compromising quality and reliability during production.
What innovations have you brought to the sector as a brand?
Our brand has managed to become a pioneer in the industry in a short time by adopting an innovative approach both in terms of product and marketing strategies. Thanks to our cooperation with Polynova in the field of yarn technology, we have further strengthened our place in the sector by offering the Polvis yarn structure, an innovative product to the sector. We also lead the industry in advertising and marketing. We have a customer-oriented working approach. We follow the developments in the sector and produce innovative solutions.
Could you give information about your collections and their features?
In addition to the existing 14 collections of our Majolika brand, we produced the Elena, Kalimera, Alvin and Morada collections to present to our customers at the September launch. While producing these, we used 100 comb weaving techniques. Additionally, we introduced our special yarn structure and used a 5-warp weaving technique. We responded to our customers’ demands by using New Zealand-British wool yarn. We aimed to win the appreciation of our customers with our innovative collections. We will continue to take steps to constantly improve our product portfolio and meet customer expectations.
What are your goals for 2024? In how many points and regions will your products be available?
As a brand, we began to rapidly gain a foothold in Türkiye and around the world. Geographically, we serve in 7 regions and 81 provinces. In the new year, we are adding the Tiffany Halı and Armoni Halı brands to our chain in order to further strengthen our brand. We always move forward with the aim of providing better service to our dealers. With this strong brand chain, we will meet our customers’ expectations and offer them a wider range of products.
Could you tell us about your export activities? Which countries and regions are you located in? What are your export targets?
The production line of our factory has full integration and equipment for export. This strengthens our ability to export to the USA, Europe, Africa and the United Arab countries. At the same time, we respond to local demands by prioritizing the domestic market. In the future, we aim to increase the promotion of our products and brands by implementing carpet showroom projects in these markets. With these projects, we plan to improve our marketing strategies and increase our brand awareness by increasing customer experience. With innovative solutions and marketing strategies, we will increase the competitiveness of our brands in the international arena. With our customer satisfaction-oriented approach, we will continue to have a strong presence both in the domestic market and internationally.
Finally, what would you like to add?
We are taking firm steps towards our goal of reaching a strong position among world brands in our industry. In this process, we are happy to share with you the good news of our Armoni Halı brand, which we created to strengthen the Majolika Halı and Saray Halı collections, and our Tiffany Halı brand, which we will launch in the new year. We aim to increase our diversity and strength with these new brands. We aim to increase the global recognition of our brands by offering unique and diverse options to our customers with our new collections. By further consolidating our leading position in the industry, we are moving forward with determination to reach a globally recognized position with our brands.
