Saray Halı’s 14 new collections were narrated and named after different palaces around the world.
Saray Halı, whose new collections were recently introduced at launches in Gaziantep and Istanbul, offers its new collections to its customers. Saray Halı Turkey Sales Manager Sezer Çelebi stated that especially the collections are connected with a story and that in this way they will not sell just one carpet to customers, he also stated that they introduced two different types of yarn to the sector.
Could you tell us about your process of acquiring Saray Halı, Turkey’s leading brand in the industry?
The acquisition of the Saray Halı brand by our company is considered as a flag delivery in terms of preserving and developing the heritage of the brand, beyond the commercial step. Palace Carpet; It has been a guest in our homes for years as Turkey’s most popular brand, standing out with its deep-rooted history, quality and patterns. With the addition of this valuable brand to our company, we took a decisive step to further strengthen the current position of the brand and move it forward. This association, which will enable Majolika A.Ş. to continue its existence by becoming even stronger, increases our respect for the brand’s heritage and our excitement for the future.
What kind of innovations will Saray Halı, one of Turkey’s most well-known brands, offer to consumers?
As Saray Halı, the importance we attach to R&D and innovation is one of the core values of your company. We believe that our efforts, which we see as investments rather than expenditures, can respond to the changing needs in the market and maintain our competitive advantage. One of the most important factors that enable us to differentiate ourselves from our competitors in the sector is the importance we attach to carpet and yarn technologies. In particular, the comfort and usefulness-oriented products we provide to consumers and our unique yarn technologies around the world enable consumers to have a more comfortable and practical experience in their daily lives. As a result, our commitment to our R&D efforts also contributes to strengthening our leading position in the industry.
Could you give information about Saray Halı’s collections and new products?
With our understanding that every good work has a story, the small stories we add to our brands show that our brands are not just products, but also represent lifestyle, culture and historical symbols. This also aims for our brands to be stories of their own, rather than just purchased products. In particular, the fact that your Saray Halı brand has 14 collections and that each collection is named after a palace in the world reflects an approach that strengthens our brand’s bond with the customer and ensures the establishment of an emotional bond. In the collections, we also try to reflect the architectural magnificence and historical importance of that palace on the carpets, offering customers not just a carpet but a story of life experiences. With this approach, customers not only buy a product, but also embrace that each carpet in the collection has a story.
What are the R&D studies and innovations made in these collections?
We produce the right quality products in order to offer value-added products in the sector. The new yarn called “Viskolik”, which you have introduced to the market as a result of the R&D studies we carried out jointly with Aksafil, is produced from a mixture of viscose and acrylic, thus eliminating the disadvantages of viscose and being offered to customers. Such innovative moves enable our brand not only to expand its existing product range, but also to rise to a leading position in the industry. The fact that this new yarn in our “Miramare” collection attracted great attention at the launch shows how valuable customers find our innovative products.
What are your goals for 2024? In how many points and regions will your products be available?
We plan to further expand our network with showroom-like stores in 2024. We also want to improve the consumer experience. This will be an important step in increasing the visibility and reach of our brands while providing our customers with the opportunity to experience our products in person. These stores will not only be places where our products are displayed. At the same time, they will be experience centers where our customers can interact with our brands, try products and get to know our brand stories more closely. At the same time, we will accelerate our efforts to be more effective on digital platforms and produce original and effective content that touches the consumer. This will strengthen our brands’ digital presence and enable us to build closer, interactive relationships with consumers. We aim to reinforce our leadership in the sector by bringing our brands to larger audiences through events and campaigns we will carry out on e-commerce, social media and other digital platforms. We will determinedly continue our efforts to bring the Saray Halı brand to the position it deserves at the global level.
