Rug Decorative, which is one of the brands producing digital carpets, where interest has increased recently, is serving with a total of three carpet and home textile brands, Rug Decorative, Tulip Decorative Carpet and Alaaddin Carpet, with its 30 years of experience. Şahin Polat, owner of Rug Decorative brand, saying that digital carpets are especially successful in online sales, gave information about the change in the carpet sector.
What is the difference of digital carpet?
In today’s digitalizing and rapidly developing world, people’s desire to reflect their individuality has arisen with more freedom. The places where people reflect their original ideas most clearly are living spaces.
With the increasing awareness of the effects of colors, objects and furniture on human psychology, the importance of interior design is increasing day by day. Carpets, which are the complementary elements of home decoration, are indispensable for spaces. In this way, the carpet sector emerges as a sector that can respond to the originality individuals seeking by offering innovative products in accordance with today’s aesthetic trends.
Can we say that the period of use of carpets has decreased?
Although the wall color, furniture and floor coverings of our houses were changed in the past, the idea of renewing carpets was not very common. It is even possible to say that we grew up with a carpet bought in our childhood. Now, the idea of using the same carpet for many years is very old. However, in this process, a need for products that would not force purchasing power arose. Here, too, washable decorative carpets are preferred which are suitable for every budget and offer unlimited color and pattern options. Digitally printed carpets are at the forefront of decorative carpets that appeal to the visual taste of consumers and respond very quickly to their demands by increasing the diversity in the carpet market. Digitally printed carpets attract a lot of attention both in exports and in the domestic market, thanks to the vividness of the colors of the carpets that our brand has brought to life by utilizing digital systems, and the positive results in the printing of many effects in the patterns.
What kind of carpets do you have?
Our firm, designing and manufacturing cotton, chenille, bamboo and plush carpets, has made important developments for our sector with its weaving base developed exclusively for itself. Beside to our woven-based digitally printed carpets, the most important feature of the carpets we offer for sale with latex, leather and PVC Dot sole options is that there are no color and pattern restrictions. In addition to the economic value of our carpets that appeal to all segments, the antibacterial properties of our carpets for people with allergic diseases, their stability on floors such as parquet and ceramics thanks to the non-slip sole, and that they are washable make these products preferred. At the same time, we offer liquidproof digitally printed carpets to our customers in order to meet the special demands.
So, how would you describe the place of digital carpets in the sector?
We foresee that digitally printed carpets will be the most important product group of the future carpet sector, and we are making our investments by constantly following the innovations in the sector. We are rapidly carrying out R&D studies of carpets, which are no different from woven carpets in texture and appearance, but provide great advantages in terms of pattern, color and cost by incorporating the most technologically successful printing machines to print on pile surfaces. Our brand aims to increase the diversity in the carpet market by realizing its uniquely developed products, by taking innovative steps, and to respond quickly to the demands of consumers by appealing to their visual taste.
